36,111
Total Impressions
+13% in 13 days
945
Total Engagements
2.62% avg rate
42+
Posts Published
All 4 profiles active
333
New Followers
+333 since launch
68+
New Connections
Decision-maker heavy
What Changed This Week
13 Days · May 19 → Jun 1
🔥 Alan's Byron Sharp post hits 1,466 impressions
Alan's May 27 Byron Sharp post is now his highest-reach post ever, overtaking "Grading Their Own Homework" (1,364). Total impressions jumped 29% from 6,523 to 8,392. Unique members up 42% to 3,704. Followers +49 (was +25). The audience is responding to research-backed provocation — exactly what the Strategic Provocateur was designed for. ESET still at 2%, LAW B2B at 2%.
🚀 Morten hits 3.07% rate — highest on campaign
11,882 impressions, 365 engagements, 3.07% rate (was 2.75%). His May 28 sustainability conference post debuted with 47 engagements at 8.09% rate — the highest single-post engagement rate on the entire campaign. His May 27 ABM post adds another 20 engagements. Morten is now over 3x the B2B benchmark consistently. Atlas Copco, Novonesis, Siemens all sustained.
📈 Brett's network explodes — OEM cluster forming
11,262 impressions (+6%), 232 engagements, sustained at 2.06%. But the real story is his connections: Mercedes-Benz (Marketing & CRM Manager), Harley-Davidson (Marketing Director EMEA), Audi (UK Marketing Leader), Jaguar Land Rover x2 (Cost Mgmt + AI Ethics), Porsche Retail (Head of Marketing), Volvo Construction (Global VP Purchasing), Unilever (Global Brand VP), Atlas Copco UK (General Manager). The OEM cluster is now unmistakable.
📊 Josh sustains momentum — ABB and Premier Inn hold
4,575 impressions (+7%), 123 engagements, 2.69% rate (up from 2.59%). Two new posts (May 26 + Jun 1). ZF 3%, Gates 2%, IHG 2% all sustained. ABB, Premier Inn, Nuffield Health, Whitbread all still present. Josh's audience is now the most commercially diverse on the team — automotive, hospitality, healthcare, and industrial all represented. +69 followers since launch.
Profile Performance
Brett Sammels
The Outcome Engineer
11,262
Impressions
232
Engagements
+121
Followers
2.06%
Eng Rate
Alan McCulloch
The Strategic Provocateur
8,392
Impressions
225
Engagements
+49
Followers
2.68%
Eng Rate
Josh Kichenside
The Brand Advocate
4,575
Impressions
123
Engagements
+69
Followers
2.69%
Eng Rate
Morten Kornerup
The Commercial Realist
11,882
Impressions
365
Engagements
+94
Followers
3.07%
Eng Rate
Engagement Rate vs B2B Benchmark
Impressions by Profile
Post Performance Leaderboard
Top 10
| Rank | Post | Profile | Impressions | Engagements | Eng Rate |
|---|---|---|---|---|---|
| 1 | Personal Story (Apr 19) | Morten | 3,419 | 59 | 1.73% |
| 2 | The Waste Problem (Apr 6) | Morten | 1,717 | 52 | 3.03% |
| 3 | Grading Their Own Homework (Mar 17) | Alan | 1,364 | 51 | 3.74% |
| 4 | Sustainability Conference (May 28) | Morten | 581 | 47 | 8.09% |
| 5 | The Question Your Board Is Already Asking | Brett | 2,872 | 40 | 1.39% |
| 6 | Waste Problem Follow-up (Apr 9) | Morten | 884 | 34 | 3.85% |
| 7 | The Accountability Test (Mar 20) | Brett | 2,596 | 31 | 1.19% |
| 8 | Brand AND Growth. Not Brand OR Growth. | Josh | 983 | 30 | 3.05% |
| 9 | Custom Personal Story (Mar 30) | Josh | 591 | 30 | 5.08% |
| 10 | Byron Sharp Post (May 27) | Alan | 1,466 | 27 | 1.84% |
Network Intelligence
Cross-profile analysis of new connections, company penetration, and engagement signals since campaign launch on 16 March 2026.
333+
New Connections & Followers
Across all profiles
110+
Unique Named Companies
In demographics
63.7%
Decision Makers
Senior / Dir / VP / CXO
24
Multi-Profile Companies
Connected to 2+ profiles
Company Penetration Map
Cross-Profile
Companies appearing across LAW Creative profiles' new connections and post engagement. Companies connected to multiple profiles are surrounding the account from multiple angles.
| Company | Connections | Profiles Connected | Sector | Signal |
|---|---|---|---|---|
| ZF Group | 3 | Brett Josh Alan | Automotive | Target Account |
| Gates Corporation | 2 | Brett Josh | Automotive / Industrial | Target Account |
| McKinsey & Company | 1 | Alan | Consulting | Director Level |
| Meta | 1 | Alan | Tech / Automotive CPG | Automotive Vertical |
| Hearst UK | 1 | Alan | Media / Automotive | Director Level |
| Automotive World | 1 | Alan | Automotive Media | Industry Press |
| Steer Automotive Group | 1 | Alan | Automotive | Recruitment |
| The Access Group (HSC) | 1 | Alan | Technology | Marketing |
| Stellantis | 1 | Brett | Automotive OEM | Target Vertical |
| Ford Pro | 1 | Brett | Automotive OEM | Target Vertical |
| Hella | 1 | Brett | Automotive T1 | Aftermarket |
| Bridgestone | 1 | Brett | Automotive T1 | Aftermarket |
| Frasle Mobility | 1 | Brett | Automotive T1 | Aftermarket |
| IHG Hotels & Resorts | 1.52% | Josh | Hospitality | Major New Account |
| ESET | 2.00% | Alan | Cybersecurity | Top New Account |
| ESET UK | 1.00% | Alan | Cybersecurity | Same Group |
| Deloitte Digital | <1% | Alan | Consulting / Digital | Tier-1 Validation |
| Whitbread | <1% | Brett | Hospitality | Cross-Vertical |
| Atlas Copco | <1% | Morten | Industrial Mfg | Nordic Target |
| Novonesis | <1% | Morten | Biosolutions | Existing Client |
| Siemens | <1% | Morten | Industrial / Tech | Nordic Target |
| Novo Nordisk | <1% | Morten | Pharma / Life Sciences | New Nordic Account |
| GRUNDFOS | <1% | Morten | Industrial Pumps | New Nordic Account |
| Sage | <1% | Morten | Technology / SaaS | Enterprise Tech |
| Lenovo | <1% | Morten | Technology | Enterprise Tech |
| Enterprise Mobility | <1% | Brett Josh | Automotive Fleet | Cross-Vertical |
| ABB | <1% | Josh | Industrial / Energy | New - Morten Pipeline Opp |
| Premier Inn | <1% | Josh | Hospitality | New - Morten Pipeline Opp |
| Nuffield Health | <1% | Josh | Healthcare / Hospitality | New Cross-Vertical |
| ZF Group (Brett) | 6 connections | Brett | Automotive T1 | Hd Marketing + Hd Strategy + Hd Pricing + BD Europe |
| Stellantis (Brett) | 2 connections | Brett | Automotive OEM | Mktg Dir + Dir BD & Strategy EMEA |
| Ferrari | 1 connection | Brett | Automotive OEM | Head of Marketing North Europe |
| Comline Group | 1 connection | Brett | Automotive Aftermarket | VP Marketing & Comms |
| Thyssenkrupp BILSTEIN | 1 connection | Brett | Automotive T1 | Senior Manager |
| Borg Automotive Group | 3 connections | Morten | Automotive Aftermarket | CFO + IT Dir + Head of Data |
| Kongsberg Automotive | 1 connection | Morten | Automotive T1 | Sales Director |
| Hengst Filtration / IFS Group | 2 connections | Morten | Automotive T1 | MD + Head of Global KAM |
| Fujifilm Biotechnologies | 1 connection | Morten | Life Sciences | Instrument Coordinator |
| Curaley | 1 connection | Morten | ABM / MarTech | CEO |
| Alliance Automotive Group | 2 connections | Josh | Automotive Aftermarket | UK Head of Mktg + Mktg Manager |
| Ferdinand Bilstein | 1 connection | Josh | Automotive Aftermarket | Sales Manager |
| Standard Motor Products | 1 connection | Josh | Automotive Aftermarket | Dir of Marketing Services |
| SICK | 1 connection | Josh | Industrial Sensors | Head of Marketing Excellence |
| Endress+Hauser | 1 connection | Josh | Industrial Instrumentation | Marketing Leader |
| Wacker Chemie | 1 connection | Josh | Chemicals | Senior Marketing Manager |
| DuPont Tyvek | 1 connection | Josh | Industrial Materials | Marketing Manager EMEA |
| David Lloyd Leisure | 1 connection | Josh | Leisure / Hospitality | Head of Marketing Europe |
| Ferdinand Bilstein | 3+1 connections | Alan Josh | Automotive Aftermarket | Grp Cat Ops Dir + Sales Mgr + BD Mgr |
| MAHLE | 2 connections | Alan | Automotive T1 | Engineering Dir + Regional Sales Mgr |
| Mercedes-Benz | 1 connection | Brett | Automotive OEM | Marketing & CRM Manager |
| Harley-Davidson | 1 connection | Brett | Automotive OEM | Marketing Director EMEA |
| Audi UK | 1 connection | Brett | Automotive OEM | UK Marketing Leader |
| Jaguar Land Rover | 2 connections | Brett | Automotive OEM | Cost Mgmt + AI Ethics Expert |
| Porsche Retail Group | 1 connection | Brett | Automotive OEM | Head of Marketing |
| Volvo Construction | 1 connection | Brett | Industrial / OEM | Global VP Purchasing |
| Unilever | 1 connection | Brett | FMCG | Global Brand VP (Rexona/Sure) |
| Atlas Copco UK | 1+1 connections | Brett Morten | Industrial | General Manager UK |
| Renault Group | 1 connection | Brett | Automotive OEM | Marketing Dir + Board Member |
| Cox Automotive | 1 connection | Brett | Automotive | Chief People Officer |
| Donaldson | 3 connections | Morten | Industrial Filtration | Territory Mgr + Mktg Specialist + Terr Mgr Sr |
| Elis UK | 1 connection | Brett | Services | CEO |
| Sofa Brands International | 1 connection | Brett | Consumer Brands | CEO |
Connection Seniority (New Connections)
Top Sectors Represented
Engagement Signals
Warm Leads
Companies and individuals showing multiple engagement touchpoints: connections, post reactions, profile views, or comments. These represent the warmest pipeline signals.
🔥 ZF Group — STRONGEST SIGNAL
2.07% of Brett's audience + 3.00% of Josh's audience + connected to 3 profiles. The "surrounding the account" strategy is working — ZF is now the most penetrated target account across the entire campaign.
🔥 ESET / ESET UK (Alan)
NEW: 1.59% + 1.10% of Alan's audience. Cybersecurity giant with €600M+ revenue. Two distinct entities engaging suggests organisational-level interest, not single-individual.
🔥 IHG Hotels 2% + Premier Inn + Whitbread (Josh)
IHG now at 2% of Josh's audience. Premier Inn and Whitbread both appearing. Hospitality at 10% of his demographics. Travel Arrangements at 4%. Josh's brand positioning is pulling an entire vertical that wasn't in the original brief — and it includes a live LAW pipeline opportunity (Premier Inn via Morten).
🔥 ABB appearing in Josh's audience
ABB — the company Morten flagged as a live opportunity via his former client Hanne Flyger — is now showing in Josh's company demographics. This is a direct cross-profile commercial signal: Morten introduced the opportunity, Josh's content is now reaching ABB decision-makers. The social selling flywheel is working.
Deloitte Digital (Alan)
NEW: Tier-1 consulting validation. When Deloitte Digital starts watching your content, you're in a different conversation. This is exactly the credibility signal Alan's "Strategic Provocateur" voice was designed to attract.
Atlas Copco / Siemens / Novonesis (Morten)
NEW: Three Nordic industrial heavyweights now appearing in Morten's demographics. His Apr 6 post ("The Waste Problem") drove 1,066 impressions and broke through to his existing network at scale.
Gates Corporation
Continues to appear in both Brett (<1%) and Josh (1.61%) audience demographics. LAW case study client engaging with content from multiple LAW directors = warm pipeline reactivation signal.
Michelle Wells (VP, Global Marketing)
Alan connection Mar 23. Automotive Tech & B2B specialism = ideal ICP match for Alan's voice.
Elliot Cravitz (McKinsey & Company)
Global Design Director connected Mar 30. Consulting-tier validation of Alan's thought leadership.
Alan McCulloch
The Strategic Provocateur | Managing Director
8,392
Impressions
225
Engagements
+94
Followers
2.68%
Avg Eng Rate
14
Posts Published
+2 new (May 27 Byron Sharp)
3,704
Unique Members
+42% in 13 days
842
Total Followers
+49 since launch
69%
Senior+ Audience
Snr 26 + Dir 21 + CXO 10 + VP 7
15
New Connections
Since Mar 16
Post Performance
| # | Post | Impr | Eng | Rate |
|---|---|---|---|---|
| 1 | Grading Their Own Homework (Mar 17) | 1,364 | 51 | 3.74% |
| 2 | Before the Internet Changed Everything (Apr 1) | 605 | 15 | 2.48% |
| 3 | The Credibility Gap (Mar 30) | 565 | 17 | 3.01% |
| 4 | Post 8 (Apr 29) | 523 | 16 | 3.06% |
| 5 | The CMO's Impossible Position (Mar 23) | 521 | 9 | 1.73% |
| 6 | Post 11 (May 18) | 441 | - | New |
| 7 | The Mediocrity Problem (Mar 20) | 417 | 15 | 3.60% |
| 8 | Post 10 (May 13) | 408 | 9 | 2.21% |
| 9 | Post 7 (Apr 2) | 396 | 17 | 4.29% |
| 10 | Post 9 (May 5) | 394 | 14 | 3.55% |
POV Anchor Performance
| Theme | Posts | Avg Rate | Rank |
|---|---|---|---|
| Post 7 (latest) | 1 | 4.95% | 1 |
| Thinking Over Technology | 1 | 4.41% | 2 |
| Measurement Accountability | 1 | 3.75% | 3 |
| Innovation vs Mediocrity | 1 | 3.64% | 4 |
| Agency Credibility Gap | 1 | 3.13% | 5 |
| Before the Internet Changed Everything | 1 | 2.35% | 6 |
| CMO Under Pressure | 1 | 1.76% | 7 |
New Connections Since Campaign Launch
24 New
| Name | Title | Company | Date | Seniority |
|---|---|---|---|---|
| Cristobal Montero Bautista | Group Category Operations Director | Ferdinand Bilstein | May 14 | Director |
| Ian Dore | Regional Sales Manager, Automotive Aftermarket | MAHLE | May 13 | Manager |
| Lars Parchow | Sales Manager | Ferdinand Bilstein | May 13 | Also Josh |
| Dan Bosworth | CISO & Head of IT Platforms & Operations | - | May 13 | CISO |
| Mike Bassett | Engineering Director | MAHLE Powertrain | May 13 | Director |
| Giedrius Matulevicius | BD Manager, Baltic States | Ferdinand Bilstein | May 13 | Manager |
| Peter Kornberg | CXO / CDO, Digital Transformation & CX Executive | - | Apr 5 | CXO |
| Simon Mills | Strategic, Commercial, Senior Agency | - | Apr 5 | Senior |
| Charlotte Genco | Head of Social | LAW B2B | Apr 3 | Internal |
| Chris Maundrell | Tech Marketer, Demand & Revenue | - | Mar 30 | Senior |
| Elliot Cravitz | Global Design Director | McKinsey & Company | Mar 30 | Director |
| Michelle Wells | VP, Global Marketing, Automotive Tech & B2B | - | Mar 23 | VP |
| Jim Chaudry | Director of Automotive | Hearst UK | Mar 19 | Director |
| Craig Douglas | Client Solutions Manager, Automotive & CPG | Meta | Mar 17 | Manager |
| John Hiney | Global Solutions, Automotive Vertical Lead | - | Mar 17 | Senior |
| Megan Lampinen | Automotive Writer | Automotive World | Mar 17 | Senior |
Content Queue
1
Grading Their Own Homework
Measurement Accountability (NEW)
Published
2
The Mediocrity Problem
Innovation vs Mediocrity
Published
3
The CMO's Impossible Position
CMO Under Pressure
Published
4
Better Thinking, Not More Technology
Thinking Over Technology
Published
5
The Credibility Gap
Agency Promise vs Delivery
Published
6
Before the Internet Changed Everything
Measurement Accountability (Part 2)
Next
Brett Sammels
The Outcome Engineer | Director
11,262
Impressions
232
Engagements
+121
Followers
2.06%
Avg Eng Rate
12
Posts Published
+2 new (May 27, Jun 1)
4,883
Unique Members
2,003
Total Followers
+121 since launch
60.1%
Senior+ Audience
2.37%
ZF Group Reach
Top company sustained
Post Performance
| # | Post | Impr | Eng | Rate |
|---|---|---|---|---|
| 1 | The Question Your Board Is Already Asking (Mar 16) | 2,868 | 40 | 1.39% |
| 2 | The Accountability Test (Mar 20) | 2,593 | 31 | 1.20% |
| 3 | The Superpower Nobody Talks About (Mar 24) | 802 | 23 | 2.87% |
| 4 | Post 7 (May 8) | 746 | 26 | 3.49% |
| 5 | What Keeps Them Up at Night (Apr 10) | 702 | 18 | 2.56% |
| 6 | Brand Is a Commercial Asset (Apr 9) | 689 | 27 | 3.92% |
| 7 | The Boardroom Language Gap (Mar 31) | 626 | 18 | 2.88% |
| 8 | Post 8 (May 12) | 471 | 18 | 3.82% |
| 9 | Post 9 (May 13) | 437 | 6 | 1.37% |
| 10 | Post 10 (May 15) | 353 | 12 | 3.40% |
Audience: Top Companies
| Company | % of Audience | Signal |
|---|---|---|
| ZF Group | 2.07% | Case Study Client |
| LAW B2B | 1.09% | Internal |
| Gates Corporation | <1% | Case Study Client |
| Whitbread | <1% | Hospitality |
| Radish | <1% | New |
New Connections Since Campaign Launch
72 New
ZF Group Cluster - 6 Connections (Account Penetration)
Mark Hallam (Head of Marketing) + Martin Schmidt (Head of Strategy & Sustainability, Aftermarket) + Gosia Davies (Head of Portfolio Pricing) + Mark Bowen (BD for Europe) + Simone Dietz (Portfolio Strategy Governance, Aftermarket) + Svenja Karl (Communications Manager). Combined with ZF at 2.39% of Brett's audience demographics, this is the deepest single-account penetration on the campaign.
| Name | Title | Company | Date | Seniority |
|---|---|---|---|---|
| Carly Kouvaris | Business Development Manager | Cannes Lions | May 18 | Manager |
| Robin Das | Founder, Brandintelle | Brandintelle | May 18 | Founder |
| James Millett | Commercial, Digital & Marketing Leader | - | May 13 | Senior |
| Tom Sebok | Managing Partner, Growth Strategy | New England Consulting | May 13 | Partner |
| Nathan Harrington | Head of Brand | Aldermore | May 11 | Head of |
| Viola De Girolami | Former Marketing Director | Ex-Warner Bros & McDonald's | May 7 | Director |
| Svenja Karl | Communications Manager | ZF Group | May 1 | Manager |
| Andrew Stewart | Automotive Microcontrollers & Processors | - | Apr 30 | Senior |
| Jo Emmerson | VP of Marketing & Communications | Comline Group | Apr 29 | VP |
| Alessandra Cecco | Global Marketing & Brand Positioning Executive | Energy / Tech / Industrial | Apr 29 | Executive |
| Maja D Foster | Head of Marketing, B2B Strategy | NCMT | Apr 29 | Head of |
| Simone Dietz | Portfolio Strategy Governance Leader | ZF Aftermarket | Apr 29 | Director |
| Martin Schmidt | Head of Strategy & Sustainability | ZF Aftermarket | Apr 29 | Head of |
| Gosia Davies | Head of Portfolio Pricing | ZF Group | Apr 29 | Head of |
| Jeremy Pang-Kessler | Head of Marketing, North Europe | Ferrari | Apr 25 | Head of |
| Nathan Martin | Marketing Executive, Automotive Aftermarket | GSF Car Parts | Apr 22 | Mid |
| Mark Bowen | Business Development for Europe | ZF Group | Apr 16 | Senior |
| Mark Hallam | Head of Marketing | ZF Group | Apr 15 | Head of |
| Alex Marshall | Director - BD & Strategy EMEA | Stellantis | Apr 15 | Director |
| Natalia Guath | Regional Marketing Manager UK, ROI, Scandinavia | - | Apr 14 | Manager |
| Matthew Wrigley | Chief Marketing Officer | - | Apr 9 | CMO |
| Brian McCroskey | Senior Manager - Special Projects | Thyssenkrupp BILSTEIN NA | Mar 25 | Senior |
| Amrish Patel | MD, Automotive Aftermarket, Parts Distribution | Motor Technics UK | Mar 24 | MD |
| Tom Ronz | Head of Engineering, Automotive Aftermarket | - | Mar 23 | Head of |
| Paul Baynes | European Marketing & Sales Manager | Ford Pro Special Vehicles | Mar 20 | Senior |
| Colin Start | Marketing Director, Parts & Service UK | Stellantis | Mar 17 | Director |
| Peter Hayden | General Manager, Aftermarket Sales & Marketing | - | Mar 17 | GM |
| Andreas Temmen | Vice President Operations | - | Mar 17 | VP |
| Ian Boyle | UK Aftermarket Sales & Marketing Director | Hella | Mar 16 | Director |
| Holly Brailsford | Marketing Manager, B2B Automotive | Frasle Mobility UK | Mar 16 | Manager |
| Mark Fereday | Senior Trade Marketing Manager | Bridgestone | Mar 16 | Senior |
| Nathan Cooper | Head of Product Marketing, SaaS | CitNOW Group | Mar 16 | Head of |
Showing 32 of 72 new connections (key accounts and senior contacts highlighted). Full list includes additional marketing, automotive, and industrial professionals.
Content Queue
1
The Question Your Board Is Already Asking
Activity vs Impact
Published
2
The Accountability Test
Commercial Return
Published
3
The Superpower Nobody Talks About
Creativity + Commerciality
Published
4
The Boardroom Language Gap
Speaking Board Language
Next
5
Brand Is a Commercial Asset
Brand Through Commercial Lens
Queue
6
What Keeps Them Up at Night
Activity vs Impact (Empathy)
Queue
Josh Kichenside
The Brand Advocate | Director
4,575
Impressions
123
Engagements
+69
Followers
2.69%
Avg Eng Rate
9
Posts Published
+2 new (May 26, Jun 1)
2,184
Total Followers
+69 since launch
69%
Senior+ Audience
Dir 28% + Snr 29%
10%
Hospitality
IHG 2% + Premier Inn + Whitbread
3%
ZF Group
Top company + ABB appearing
Post Performance
| # | Post | Impr | Eng | Rate |
|---|---|---|---|---|
| 1 | Post 5 (Apr 27) | 990 | 16 | 1.62% |
| 2 | Brand AND Growth. Not Brand OR Growth. (Mar 19) | 983 | 30 | 3.05% |
| 3 | The Most Undervalued Asset (Mar 24) | 660 | 7 | 1.06% |
| 4 | The Brand Multiplier (Mar 18) | 627 | 17 | 2.71% |
| 5 | Custom Post (Personal Story, Mar 30) | 591 | 30 | 5.08% |
| 6 | Post 6 (May 15) | 292 | 10 | 3.42% |
| 7 | Post 7 (May 18) | 111 | 1 | New |
Voice Adaptation
Positive Signal
Josh is back and publishing. Three new posts since Apr 27, with his Apr 27 post hitting 990 impressions. The audience response confirms the warm network was waiting: ZF Group now at 3%, Gates 2%, IHG Hotels 2%. Crucially, ABB and Premier Inn are now appearing in his company demographics — both are live LAW Creative pipeline opportunities introduced by Morten. The social selling programme is now generating measurable cross-profile commercial signals.
New Connections Since Campaign Launch
41 New
Cross-Profile Overlap - Connections shared with Brett and/or Morten
Ian Boyle (Hella) connected to both Josh and Brett. Brett Smyth (Hengst/IFS) connected to Josh, Brett, and Morten. Alliance Automotive Group has 2 connections (Curtis Armstrong + Adam McNaney). The automotive aftermarket network is now interlocking across LAW profiles.
| Name | Title | Company | Date | Seniority |
|---|---|---|---|---|
| Lars Parchow | Sales Manager | Ferdinand Bilstein | May 6 | Manager |
| Nadine Schleiser | Divisional Director Global Sales Coordination | - | Apr 27 | Director |
| Poul Bastrup | Head of Marketing, EMEA/Global, IT/Tech/Biotech, ABM | - | Apr 25 | Head of |
| James Millett | Commercial, Digital & Marketing Leader | - | Apr 25 | Senior |
| Feruza Bayramova | Marketing Manager, EMEA | DuPont Tyvek | Apr 13 | Manager |
| Esther Maraite, MBA | Global & EMEA Marketing, Transformation & Strategy | - | Apr 13 | Senior |
| Katrin Arndt | Head of Marketing Communications | - | Apr 1 | Head of |
| Sarah Ward DipM FCIM | Commercial Marketing Leader, Pipeline & Revenue Growth | - | Apr 1 | Senior |
| Kristina Rosenberger | Head of Sales Marketing Innovation, Digitalization | - | Mar 31 | Head of |
| Andreas Wagner | Marketing Director DACH | - | Mar 30 | Director |
| Ines Laufer | Head of Marketing Excellence | SICK | Mar 30 | Head of |
| Brett Smyth | Managing Director, IFS Group | Hengst Filtration | Mar 24 | MD - Also Brett + Morten |
| Aaron Shaffer | Director of Marketing Services | Standard Motor Products | Mar 24 | Director |
| Daniel M Braxton | Corporate Comms & Marketing, Life Sciences, IIoT | - | Mar 20 | Senior |
| Markus Ketterer | Marketing Leader | Endress+Hauser | Mar 19 | Senior |
| Noud van Bavel | Marketing Manager Europe, Industrial Group | - | Mar 19 | Manager |
| Lenine De Sousa Gomes | Senior Marketing Manager | Wacker Chemie | Mar 18 | Senior |
| Ian Boyle | UK Aftermarket Sales & Marketing Director | Hella | Mar 18 | Dir - Also Brett |
| Curtis Armstrong | Marketing Manager | Alliance Automotive Group | Mar 18 | Manager |
| Adam McNaney | UK Group Head of Marketing | Alliance Automotive / NAPA Racing UK | Mar 18 | Head of |
| Detlef Kloke | Sales & Marketing | PhoenixContact | Mar 18 | Senior |
| Jesse Pijpers | Head of Marketing Europe | David Lloyd Leisure | Mar 17 | Head of |
| Obinna Eluka | Strategic Advisor @ LinkedIn, Founder | LinkedIn / Uzu Elo | Mar 16 | Advisor |
Showing 23 of 41 new connections (key accounts and senior contacts highlighted). Full list includes additional marketing, B2B, and industrial professionals.
Content Queue
1
The Brand Multiplier
Brand = Easier AND More Impactful
Published
2
Brand AND Growth. Not Brand OR Growth.
Both, Not Either/Or
Published
3
The Most Undervalued Asset
Brand as Compounding Asset
Published
4
Custom Post (Personal Story)
Josh's own voice
Published
5
9 Years Isn't Loyalty. It's Proof.
Proven Impact Over Time
Next
6
What Award-Winning Actually Means
Creative Excellence = Impact
Queue
Morten Kornerup
The Commercial Realist | Head of ABM
11,882
Impressions
365
Engagements
+94
Followers
3.07%
Avg Eng Rate
14+
Posts Published
Most active profile
5,195
Unique Members
+7% in 13 days
3,845
Total Followers
+94 since launch
3.07%
Avg Engagement Rate
Highest on the campaign
67%
Senior+ Audience
Snr 30 + Dir 16 + CXO 8 + VP 7
Post Performance
| # | Post | Impr | Eng | Rate |
|---|---|---|---|---|
| 1 | Personal Story (Apr 19) | 3,420 | 59 | 1.73% |
| 2 | The Waste Problem (Apr 6) | 1,717 | 52 | 3.03% |
| 3 | Lets Look at the Waste Problem (Apr 9) | 884 | 34 | 3.85% |
| 4 | Post (May 10) | 783 | 14 | 1.79% |
| 5 | The Cost of Doing Nothing (Mar 31) | 690 | 18 | 2.61% |
| 6 | ABM Is Not a Campaign (Apr 2) | 562 | 18 | 3.20% |
| 7 | The Credibility Shortcut (Apr 10) | 458 | 23 | 5.02% |
| 8 | Performance AND Sustainability (Apr 14) | 421 | 20 | 4.75% |
| 9 | The Dream Customer Test (Mar 27) | 369 | 11 | 2.98% |
| 10 | Post (Apr 30) | 300 | 10 | 3.33% |
Strategic Context
Morten's campaign was deliberately staggered. As the most active LinkedIn user on the team (3,783 followers), the other three profiles needed a head start to build momentum before Morten's existing audience entered the mix. His engagement rate is already the highest across the team at 3.58%, validating both the content quality and his existing network strength.
New Connections Since Campaign Launch
40 New
| Name | Title | Company | Date | Seniority |
|---|---|---|---|---|
| Yvonne Seier Christensen | Founder, Winemaker | Champagne Les Cinq Filles | May 15 | Founder |
| Alexandra Dessoy | Viceborgmester, Frederiksberg | - | May 14 | Public Office |
| Siew Kwan Chang | Leadership & Authenticity | - | May 13 | Senior |
| Rachel Kador | Creative Content, Pharma/Tech/Non-profit | - | May 13 | Senior |
| Claudius Schuhmacher | Independent | - | May 11 | Mid |
| Conor Patten | Multimedia Content Specialist | - | May 8 | Mid |
| Monica Bocher Christiansen | Head of Group Data Management | BORG Automotive Group | May 4 | Director |
| Aina Miralda Calderon | UX/UI Designer & Webflow | - | May 4 | Mid |
| Dr. Gabriela K. Michelon | AI Program Manager, PhD | - | May 1 | Senior |
| Jean-Sebastien Bignozzi | General Manager, Business Dev, Automotive Aftermarket | - | Apr 30 | GM / Director |
| Alvin Mennie | Senior Marketing Manager | - | Apr 30 | Manager |
| Adrian Rothschild | Global Automotive Aftermarket | - | Apr 30 | Senior |
| Lidiia Alaverdova | B2B & B2B2C Marketing Leader | - | Apr 30 | Senior |
| Dr. Patrick Mattes | VP Global Head of Business Unit Power & Energy | - | Apr 30 | VP |
| Krystian Poltrok | Creative Ideas Orchestrator | - | Apr 30 | Mid |
| Soren Christensen | IT Operation Director | Borg Automotive A/S | Apr 30 | Director |
| Andrew Smith | Sales Director | Kongsberg Automotive | Apr 30 | Director |
| Brett Smyth | Managing Director | IFS Group / Hengst Filtration | Apr 30 | MD |
| Anja Hendel | Independent Technology Expert, Board Member | - | Apr 30 | Board |
| Jesper Brandt Pedersen | CFO | Borg Automotive Group | Apr 30 | CXO |
| Alex Schoffmann | Head of Global ITG & Key Account Management | Hengst | Apr 30 | Director |
| Henrik Dige Christensen | CEO / CCO / CSO, SaaS, Technology, AI/HPC | - | Apr 29 | CXO |
| Jessica Hannaford | Account Executive | LAW B2B | Apr 21 | Internal |
| Teny Ogunseye | ABM, B2B Marketing & AI | - | Apr 20 | Senior |
| Gulcan K. Yilmaz | Instrument Coordinator | Fujifilm Biotechnologies | Apr 19 | Mid |
| Wilhelm Frank | Marketing Campaign Manager EMEA South-East | - | Apr 16 | Manager |
| Natalia Zabozhenko | EMEA Marketing & Comms Specialist | - | Apr 16 | Mid |
| Karan Dutta | Account Manager, Enterprise Partnerships | System One | Apr 10 | Manager |
| Jennifer Coe | Enterprise & ABM Marketing Leader, ITSMA Certified | - | Apr 10 | Senior |
| Jaskirat Singh (Robbie) | B2B Growth, White Label Partnerships | - | Apr 9 | Senior |
| Thomas Debusmann | Data Driven Business Decisions, IT | - | Apr 9 | Senior |
| Deanna Shemshedini | Revenue Growth, ABM, Segmentation, Demand Gen | - | Apr 8 | Senior |
| Sushmita Rajkhowa, PMP | AI & Digital Transformation, MarTech | - | Apr 8 | Senior |
| Claus Omand | Digital Strategy, Marketing & Execution | - | Apr 7 | Senior |
| George Papaioannou | GTM & Growth Marketing, $20M+ Revenue Impact | Ex-Google & Vonage | Apr 6 | Senior Leader |
| Christian Ulrich | Senior Commercial Leader, GTM & Revenue Growth | - | Apr 4 | Senior |
| Mike Chapman | CEO, ABM & Channel Enablement | Curaley | Mar 31 | CEO |
| Simon B. Christensen | Marketing, Google Ads, Design | W360 Marketing | Mar 26 | Mid |
| Freja Brandhoj | Folketingsmedlem (MP) | Liberal Alliance | Mar 25 | Public Office |
| Stefan Repin | AI-Native GTM, Demand Gen & ABM, B2B SaaS | - | Mar 19 | Senior |
Content Queue
1
The Dream Customer Test
Targeted Marketing
Published
2
The Cost of Doing Nothing
Committee Indecision
Published
3
ABM Is Not a Campaign
ABM as Operating System
Next
4
The Waste Problem
Targeted vs Untargeted
Queue
5
The Credibility Shortcut
Proof Points
Queue
6
Performance AND Sustainability
ABM Dual Value
Queue